No products in the cart.
Instagram Live Shopping – How to Use it (Details Guide)
Are you tired of scrolling through Instagram and trying to find the perfect product? What if you could watch a live stream and purchase products in real time without navigating for hours and looking for every single piece of information? With Instagram live shopping you can! This feature lets brands and influencers showcase their product live where users can ask questions get demos and make a purchase right there and then. So whether you are looking for fashion, beauty, or home decor products Instagram live shopping has got it for you with a unique and enjoyable experience.
What is Instagram Live Shopping
Instagram live shopping is a feature that allows creators and business to showcase their products live through the Instagram platform. With this feature, brands can create a unique feature for their followers complete with demos, reviews, and Q&A sessions. During the live stream, viewers can engage with the host ask questions and buy products without ever leaving the app and without much effort. This feature has changed the e-commerce landscape, providing a more interactive and engaging way for brands and creators to connect with their audience and sell products directly through Instagram.
Why Use Instagram Live Shopping
Instagram live shopping is a powerful tool for brands and creators who want to sell their products directly to their followers. By using this feature you can make a more immersive and engaging experience for your followers which can lead to a loyal audience and brand loyalty. By selling on Instagram Live you can simplify the process of buying and reduce all the work and amount of time people have to spend shopping online. So whether you are a brand, influencer, or a small business Instagram live shopping can help you grow.
What are benefits of Instagram Live Shopping
Real-time engagement: Instagram live feature lets businesses and influencers interact with their audience. During a live stream, viewers can ask questions view reviews engage with the host, and buy the product right there and then in an enjoyable environment without doing all the hard work you usually do while online shopping.
Increased visibility: Instagram Live helps influencers and businesses to be more visible and grow especially the small ones. When a host is live the live stream is shown on the follower feed making them likely to view it. Instagram also has an explore page dedicated to Instagram live shopping where users can discover new brands and products this increases visibility and attract new followers, increases reach, increase engagement, and drive more sales.
Authenticity: Creators and businesses can show their products in a more authentic way with Instagram Live. By hosting a live stream, businesses can show behind the scenes, provide product demos, and interact with their audience in a more personal and genuine way. This level of authenticity can help build trust with the audience, increase brand loyalty, and ultimately drive more sales.
How to Start Instagram Live Shopping on Android and iPhone
Instagram Live Shopping is the perfect tool for you if you’re a business owner or influencer looking to sell your products in a more engaging way. In this article, we will show you how to start Instagram Live Shopping on both Android and iPhone devices, so you can connect with your audience and sell products in real-time. Let’s get started!
Note: In order to start Instagram Live shopping, you need to have an Instagram business account with the Instagram Live shopping feature unlocked. You will also need to set up your products before you can showcase them live. Once you have met these requirements, Instagram live shopping is a simple and straightforward process.
How to Start Instagram Live Shopping on Android
To begin using Instagram Live Shopping on Android, simply follow these steps:
- Open Instagram app and tap on story icon in the top left corner.
- Swipe to Live option at bottom of
- Tap on Shopping Bag icon to enable shopping.
- Add a title for your live stream and tap on Go Live option to start your live stream.
- When you’re ready to showcase a product, tap on Shopping Bag icon in bottom left corner.
- Select the product you want to feature and tap on Add Product.
- Select the product you want to feature and tap on Add Product.
Now the viewers can tap on the product in your live stream to purchase the product directly from the app.
How to Start Instagram Live Shopping on iPhone
To begin using Instagram Live Shopping on iPhone, simply follow these steps:
- Open Instagram app and tap on profile picture in bottom right corner.
- Tap on + icon in the top left corner to create a new post.
- Swipe to Live option at bottom of screen.
- Tap on Shopping Bag icon to enable shopping.
- Add a title for your live stream and tap on Go Live option to start your live stream.
- When you’re ready to showcase a product, tap on Shopping Bag icon in bottom left corner.
- Select the product you want to feature and tap on Add Product.
Now the viewers can tap on the product in your live stream to purchase the product directly from the app.
FAQs:
How many Instagram followers are required to go live?
Yes, you need at least 10,000 followers on Instagram to be able to live stream.
Is Instagram shopping free?
Using Instagram to set up and showcase your products is free; however, if you sell products through the Instagram checkout, there is a 5% fee per shipment.
Is Instagram live shopping safe?
Yes, Instagram live shopping is safe as long as you take the necessary precautions, like only buying from well-known trusted sellers.
Conclusion:
Who doesn’t enjoy shopping from the comfort of their own home in a pleasant environment? Online shopping offers that, but Instagram live shopping can offer customers a much better experience by allowing them to interact live with the host, view reviews and demonstrations, and make in-person purchases without the usual hassles associated with online shopping. For this reason, Instagram live shopping is fantastic for expanding your business.
