Who Owns Threads? All You Need to Know

Threads, another addition to the ever-evolving world of social media that has sparked curiosity and intrigue, is making waves in the digital sphere, and people are currently calling it a Twitter killer. But many people are also searching for what Threads is and who owns Threads or who is behind this new trending social media platform.

Threads app is an American social media platform owned and operated by Meta, the company which also owns Facebook, Instagram, and WhatsApp. The app is a text-based platform that allows users to post and share text messages.

What Is Threads App and How Does It Work?

Threads is a newly launched microblogging social media platform integrated with Instagram and offer a unique social experience. The app is a copycat of Twitter, primarily about sharing your thoughts in text.

Due to its integration with Instagram, the users must have an Instagram account to use the Threads app under the same Instagram handle. Its functionality is very much similar to Twitter, and it has been called a Twitter killer. The app allows users to make a post comprising up to 500 characters, including links, photos, and videos of up to 5 minutes in duration. Users can download this app on their iOS and Android devices with full functionality; however, its web version has limited functionality.

Who Owns Threads?

Meta, the parent company of Facebook, previously called “Facebook Inc.” owns the newly introduced Threads app. The company claims that this text-based app’s future version will be a part of the diverse network of independent servers offering to host user-generated content. Meta also owns other widely used social media apps such as Facebook, Instagram, and WhatsApp. The company has a huge user base, so the Threads app gained millions of sign-ups in the first few hours of its launch.

What is Meta, and Who is Mark Zuckerberg?

Meta Platforms Inc. is an American multinational technology corporation that was previously known as Facebook Inc. The corporation is known for services like Facebook but also owns other networking apps such as Instagram, WhatsApp, and now Threads.

Meta is under the leadership of Mark Zuckerberg, the co-founder and current CEO of Meta company. Under his leadership, the company has achieved great success, and he participated actively in the development and launch of the Threads app, which achieved 5 million sign-ups in the first four hours of its release.

Why Has Meta Launched The Threads App?

In October 2022, Elon Musk, a known entrepreneur, acquired the Twitter app and made significant changes in the content moderation policies of the platform, such as users with free can see a limited number of tweets per day. Due to this, people started looking for alternatives. Meta company took advantage of Twitter’s chaos and introduced a new microblogging platform, Threads. Due to its easy-to-use interface, the app broke all the records of success by surpassing the previous records set by ChatGPT.

Is Threads the Copycat of Twitter?

Though the app has many features similar to Twitter, such as its text-based nature, it also has many key differences. The app offers a more satisfying user experience due to its integration with Instagram, allowing users to easily sign up for the app using their same Instagram account. Users cannot use hashtags on the Threads app and also cannot search for specific text or phrases. However, users on the Threads app can experience a microblogging experience by checking the number of likes, reposts, replies and counters on a post. Also, check the How Threads Will Destroy Twitter?

Final Words

Thread is a new app owned by Meta that offers users a unique text-based user experience integrating it with Instagram. The app is compared with Twitter due to its text-based similarity, but it has its unique features and functionalities. Meta’s launch is a great strategic move to take over Twitter and provide users with a new platform to discuss their thoughts.