What is Pinterest? A Complete Guide – Follower Beast

Curious about Pinterest? What’s Pinterst all about? Well, we will tell you. Pinterest is a virtual platform full of inspiration and ideas. Pinterest is a place where you can explore numerous numbers of images, videos, and articles on hundreds of topics. On Pinterest, you can find several inspirations and ideas for things to do, from cooking and traveling to fashion. So if you are looking for a new place to discover things and unlock creativity, Pinterest is the platform for you. In this article, we will go through a complete guide to Pinterest and answer all your questions related to “What is Pinterest?”

Why Should You Use Pinterest?

Pinterest is a platform with an easy-to-use interface and abundant, visually stunning content. Pinterest is a go-to destination for people seeking new and fresh ideas and inspiration across the world. Pinterest offers several advantages. Whether you are a professional, a hobbyist, or a casual user, there is something for you on the platform. On Pinterest, you have the ability to showcase your business in a unique way with its features. If you are not in business, there is still something for you on the platform, such as recipes, travel, home decor, weddings and events, photography, art, and much more.

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What Are the Benefits of Pinterest?

Pinterest offers you several benefits that can improve your experience on the platform and make it more fun. From planning and organizing projects to connecting with others and gathering inspiration, Pinterest provides an adaptable and accessible platform to fuel your creativity.

Discover new ideas and inspiration.

Pinterest is a place where you can find new ideas and inspiration across different categories. Whether you are interested in art, photography, travel, cooking, fashion, or something else, Pinterest has a variety of categories for you to be inspired by and get new ideas from.

Here is how you can discover Pinterest categories:

  1. Home page: whenever you log into Pinterest, you will see a feed of pins based on your interests on the home page. Scroll down on your home page to explore several pieces of content across different categories.
  2. Search bar: At top of your Pinterest screen, there is a search bar. In the search bar, enter a keyword related to the category you are interested in, such as “art,” “travel,” “cooking,” “fashion,” or any other. While you are typing, Pinterest will suggest related categories. Click the relevant suggestion or hit enter to see the board or pins associated with your category.
  3. Categories tab: On Pinterest’s homepage, you can find the “Categories” tab at top of screen. Click on the “Categorie” tab, and you will be able to explore several trending categories. Click on a category that you are interested in, and Pinterest will show you a feed of pins specifically related to that category.

Easily save and organize content.

Pinterest gives you the ability to save and organize content very easily and simply. With just a simple click, you can save and organize your pins on boards that act as virtual folders. This makes it easy for you to revisit and access the content you have saved, whether it’s articles, recipes, tutorials, fashion, or anything else.

  1. Creating Boards: If you have not created boards yet, you can easily do so by clicking the “Create Board” option on your profile page. Give your board a name that is similar to the content you are going to save on it. Once created, you can also choose to make it private or public.
  2. Saving or organizing pins: When you need to save or organize a pin, click on it. On the pin page, you’ll find a “Save” button. Click on it, and Pinterest will display a list of your boards, Click on the appropriate board for your pin and save and organize the pin there.
  3. Accessing Saved Pins: Now to access your saved and organized pins, click on your profile picture in the top right corner of the Pinterest interface and click “Saved.” You will be shown all the pins that have been saved on your board.

Business advantages.

Pinterest offers several advantages for businesses. Pinterest serves as a powerful marketing platform, allowing your business to showcase products, services, and brands in a unique way.

With a well-organized presence on Pinterest, your business can increase brand visibility, drive traffic to your websites, reach a wider audience, and ultimately boost sales.

  1. Create a Business Account: Set up a Pinterest business account to access features and analytics that can help you track your performance and optimize your marketing strategy.
  2. Optimize Your Profile: Customize your profile with a strong bio, a profile picture, and a link to your website. Make sure that your Pinterest business account profile displays your brand and interests people.
  3. Create Relevant Boards: Organize your content into boards that represent your business. Create your board with different categories, products, or services to make it easier for your audiences to navigate through your content.
  4. Pin high-quality visuals: share images, videos, and information that showcase your services, products, or brand. Use high-quality imagery and compelling descriptions to attract Pinterest users.
  5. Engage with the community: Be active with your Pinterest community by commenting on, liking, and sharing content. By staying active with your community, you connect with them, increase your visibility, and expand your reach.

Tip: Follow Pinterest accounts that match your brand and collaborate with influencers or content creators to extend your reach and connect with their followers.

Time Saver.

On Pinterest, you have the ability to save time. Pinterest offers a wide range of content in one place. Instead of spending hours on the internet looking for ideas or resources, you can rely on Pinterest to select and display relevant content based on your interests.

  1. Use the search bar: Instead of scrolling for hours on the internet, you can use the search bar on Pinterest to look for specific topics, keywords, or hashtags. This helps you find relevant content quickly and easily.
  2. Create boards: Create boards on Pinterest that represent your interests or your needs. This way, you save content that you find interesting or useful for the future rather than searching for it again later.
  3. Follow accounts: Follow accounts on Pinterest that post content that matches your interests or business needs. By following accounts on Pinterest, you save time by having the content come to you
  4. Use the “Tried It” feature: On Pinterest, whenever you come across a pin you want to try, use the “Tried It” feature to save it to a separate board. This way, you can easily refer back to the pins you have already tried rather than searching for them again.

How Can You Use Pinterest?

Pinterest is a simple-to-use platform that gives you the ability to explore, save, and organize effortlessly. With just a few steps, you can create an account on Pinterest, start browsing through categories that interest you, and save pins to your boards. Whether you are looking for ideas or inspiration for fashion, art, recipes, home projects, or anything else, Pinterest provides you with a simple and easy way to discover ideas that interest you.

1. Create an account:

  • Visit the Pinterest website or download the Pinterest app from your device’s app store and sign up for a Pinterest account using your email address or by connecting to Facebook.

2. Set Up Your Profile:

  • Choose a username and profile picture that suit you, and add a bio to let others know about your interests.

3. Explore Categories:

  • After logging in, you will be on your home feed, where you can see pins from accounts you follow.
  • If you want to explore any categories click the search bar at top of page.
  • You can browse the categories that are shown or use search bar feature to find particular topics.

4. Follow Categories:

  • Click or tap on a category to see related pins and boards.
  • Click or tap “Follow” button next to category name to follow the category.

5. Create Boards:

  • Pinterest boards are a feature where you can save and organize pins based on specific themes or topics.
  • If you want to create a board, click your profile picture at top-right corner and click on “Boards,” then click or tap on “Create a Board” option, give it a description and name.

6. Pinning Content:

  • When you find a pin that interests you, click or tap on it to view its details.
  • If you want to save the pin to your boards, click or tap the “Save” option.
  • Choose the board where you want your pin to be saved.

7. Interact with pins and users:

If you want to like a pin and interact with users, you can do so by clicking the heart icon, and you can also leave comments on the pins.


Is Pinterest free to use?

Yes, Pinterest is a free-to-use platform.

When was Pinterest founded?

Pinterest was founded in March 2010, and it was launched to the public in March 2011, allowing people to sign up and use the platform.

Can you use Pinterest with no account?

No, you cannot use Pinterest without having an account. Pinterest requires people to sign up and create an account to access and use its features.


Pinterest is a platform for you to discover new and unique content as well as find inspiration and ideas. Pinterest gives you the ability to explore content through several categories, such as art, recipes, photography, home decor, fashion, and much more. Whether you are a professional who is looking to promote business or just a casual user looking to find inspiration and ideas, Pinterest offers you several benefits, such as content organization and the ability to drive traffic and increase brand visibility. By taking advantage of Pinterest’s features, you can save time, unlock creativity, and find inspiration and ideas in just one place instead of searching for hours on the internet. So, if you want to save time, find inspiration, and grow your business, Pinterest is the platform for you, and that answers your question, “What is Pinterest?” in this article.

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