Twitter(X) Vs Facebook – Which One Is the Best And Why

Nowadays, social media is serving as the best mechanism for marketing purposes. There are two social media giants putting up a great fight to secure the top position. Namely, Facebook and Twitter(X), these two outlets that have a large audiences where people connect with each other and share views, information, opinions, news, ideas, and whatnot.

People often debate which of these two social media platforms is best and comparing both sites is kind of a difficult task. Both Twitter and Facebook are beneficial in their own way and in this article we are going to discuss them.

Twitter vs Facebook

One Major Difference Between Twitter(X) and Facebook

One of the main and major differences between these two social media giants Twitter(X) and Facebook is of ‘purpose.’ Twitter(X) focuses more on sharing ideas and views on different agendas and current affairs. Whereas, Facebook is all about connecting people, friends, and family. It is all about keeping and maintaining connections.

YouTube video

Twitter(X) vs Facebook: Is the Debate Worth it?

Kicking off, let’s have a look at the relevant questions which are:

  • What makes Facebook and Twitter(X) great?
  • Is the debate worthwhile?
  • Why should one utilize these two platforms for social media marketing?

Facebook is one of the vastly used social media outlets around the globe. With an active 2.3 billion users, there’s no doubt about the wide popularity of this social media giant. Facebook in comparison with Twitter(X) is indeed an incredible forum for people wanting to expand their business online. However, you should not ignore Twitter(X) as well, it comes with its own advantageous factors which can benefit you in so many ways.

Choosing the right platform is essential and doing thorough research before making yourself live on these platforms can do wonders for you. This will again give you a notion about which platform will be more suitable for you. Researching your targeted audience, demographics, and the kind of content will attract more audience and most importantly on which platform you can generate more traffic and engagement.

Let’s have a look at all the details:

Facebook and Twitter(X): Demographics

Let’s first look at the basic demographics of Facebook:

75% of the male population (internet users) is present and active on Facebook.

Whereas, 83% of females (internet users) use Facebook actively.

36.7% of the world actively uses Facebook.

With 2.3 billion users, Facebook demographics are more on the older side, which means most of its users are adults.

Facebook indeed is a popular platform but with the decline in its popularity among the youth, it can prove less beneficial for you. Particularly, if your targeted audience is the younger generation, it is to be considered choosing the right platform.

If your targeted audience is users between 25-50+ then you should totally consider choosing Facebook for essential marketing.

Endeavors like, entertainment, real estate, e-commerce, fashion, and auto can also benefit from Facebook marketing.

Coming to Twitter(X) Demographics:

Twitter has 396.5 million active users globally.

The younger generation, Gen-Z, is more interested in Twitter, and 38.7% of Twitter users are aged between 25-35.

Twitter is also the platform where 83% of world leaders and celebrities are present.

Facebook vs Twitter which is better in terms of audience?

Your emphasis should be more on choosing the right channel for your growth which also lets you connect with the right audience at the right time.

Talking about Facebook is surely the most active social media platform. One major reason for its popularity is also due to its ownership of two widely used connecting apps Instagram and WhatsApp. This chain of keeping people, friends, and family connections is also what brings more audience to Facebook as a means of communication.

Facebook hosts the senior markets and has users mostly adults that are drawn to these markets and show great interest.

This proves how user-friendly and available Facebook is. However, these figures also imply that Facebook couldn’t always be the most famous social networking site. Of course, stats always show that Facebook is winning when it comes to audience engagement, despite the decrease in the digital youth audience.

Coming to the demographics of Twitter, the platform is utilized by mostly youth constructing 40% of the active users aged between 18 to 30 and 27% 31 to 50+.

Younger audiences seem particularly attracted to this idea and views sharing network. It is not only used by ordinary users but most influential people also use Twitter to share their views on different agendas. Celebrities use it as a means to communicate with their fans and world leaders utilize it to reach out to their people. Indicating that Twitter is surely the platform if you are looking to get all the updates on trendy and hot topics as well as news.

Find out where your target audience spends their time by conducting extensive research, and then use your findings to determine if Facebook or Twitter is the best platform for you.

Facebook Vs Twitter(X), Which Platform Will Deliver More Engagement?

You should also take into consideration how interested Facebook and Twitter users are in your market. Besides that, determine how frequently users use these platforms and exactly what sorts of material and posts are regularly visited by your target audience on each of these sites. Furthermore, it’s essential to evaluate the time users spend on these platforms daily.

Twitter(X) vs Facebook

Let’s examine the engagement factor more closely.

Facebook Engagement Factor:

If you want to keep your followers engaged for a long time then Facebook is the best option for the majority of businesses. If you are a newcomer then your brand has the advantage of being viewed and noticed by many because content on Facebook doesn’t change frequently.

In addition, compared to Twitter, Facebook users are more active on the site and visit the site more frequently than those who use Twitter.

Facebook will, on average, produce more significant user interaction and engagement than Twitter as your brand begins to develop. Stats suggest that a Facebook account with over a million followers receives 70% more engagement than a Twitter account with a million followers.

However, keep in mind that audience engagement levels are more crucial and essential than the actual audience. It is okay to have a thousand followers who are engaged with your content than to have more than 20,000 disengaged followers.

Twitter Engagement Factor:  

The majority of Twitter users are very active on the particular platform. Almost 46% of Twitter users use their accounts regularly. The ratio is vast among the youth who are more interested in Twitter. A whopping 81 percent of the total millennials access their Twitter accounts at least once every day.

Many users access Twitter to learn about news, trends, and trending topics. They also check Twitter to get an update about their favorite celebrities and what the heads of different countries are up to.

However, it is very crucial to keep in mind how rapidly the trending stories and other material on Twitter change. This is one reason why you should always stick to the appropriateness of your content for fast and easy growth on Twitter if you are going to utilize it for your work. For instance, it can be beneficial to use Twitter if you like to provide short business advice, or infographics, or like to share your opinion on different news and ideas. New content is constantly generated on Twitter so there is a possibility of your content getting lost among the most favored ones.

Facebook Or Twitter Marketing, Which One Is Adequate?

Facebook and Twitter have relatively different functions in terms of marketing. Twitter is fast paced and its content is frequently changing. However, users can still find news in their area of interest. Whereas Facebook is focused more on connecting with family, friends, and people who have identical interests. Facebook also is inclined toward engaging brands with users in a more intimate and personal manner.

Let’s Have a Look at the Marketing Factors of Both Social Media Platforms in Detail:

Facebook Marketing highly emphasizes on audience interaction and proposes a wide range of options to involve with your followers in the content you produce. On Facebook, if you want to reach a wider audience, you don’t necessarily need to post your content as often as you do on Twitter. Also, there are numerous ways through which you can promote your posts after publishing them.

Likewise, once your post is published, your followers have the option to interact with your content which will further boost your engagement when you will interact with them on your posts. This is a way to have a suitable and favorable opinion developed about your brand among the audience.

Furthermore, Facebook offers you a very unique feature that lets you create an official page featuring your business. This way you are at more ease to create awareness about your brand, by sharing information, posts, and video content about your brand. Video content on Facebook earns more content than any other content and it is also very popular and demanding. If you are certain that your target audience wants to see video content then you should totally use this factor to bring engagement to your page. Facebook provides you with a bunch of options to incorporate video into your marketing strategy.

However, having all these advantages of Facebook marketing, there is one thing you should be aware of. Facebook marketing requires a lot of time and effort and in order to be seen by the audience you need to work harder on your content and are required to stay more active. Getting likes on Facebook is a bit harder than gaining Twitter followers and to do better on Facebook it is also suggested to keep interacting with your followers on Facebook.

Twitter Marketing is very different and requires a diverse strategy to emerge successful. A dynamic platform like Twitter does not support lengthy content and is best for small portion-size content. However, this doesn’t mean your content has to be pieces, your content should be concise that users are able to comprehend.

Twitter houses trending news, ideas, and opinions of different people. If you are into sharing this stuff and are keen to share your ideas with the world then Twitter is your next home. You can share information regarding your brand, share your products and inform users about your services.

You can also comprise infographics in your content. The survey suggests that most Twitter users are drawn toward content containing images. Twitter likewise provides users the opportunity to create live videos which is a good way to stay connected with your followers and is a means of interaction.

Now coming to the drawbacks of Twitter, with content rapidly changing on Twitter, you’re at a disadvantage of having your tweet getting lost in plenty of other tweets. To tackle this hindrance, you are required to post the same content more often than you post on Facebook or you will fail in gaining engagement on your account.

YouTube video

Conclusively: Choosing the Right Channel

We have talked about several points in this article and focused more on the side that will be more beneficial for you. Now that you are informed about the debate, you can take the call of which platform will be more suitable for you or your business.

There is no doubt about the fact that you will choose the platform that will bring you more engagement and is beneficial for your growth.

Facebook is the kind of platform that is filled with users always engaging with posts and is 70% more advantageous in terms of growth. Facebook users engage more with content than Twitter users.

Twitter, on the other hand, is a site to share your views and opinions on different agendas, and if you are an entrepreneur you might not succeed on Twitter.

YouTube video


  • Will Twitter not deliver the same result as Facebook?

Twitter is primarily an idea-sharing site and is very dynamic and ever-changing. Twitter may not support businesses and brands but can surely support individual presence.

  • What are Twitter and Facebook, and how do they differ?

Twitter and Facebook are both social media platforms, but they serve different purposes. Twitter is primarily a microblogging platform where users share short text updates (tweets), while Facebook is a comprehensive social networking platform where users can share text, photos, videos, and more.

  • Which platform is better for personal use?

The choice between Twitter and Facebook for personal use depends on individual preferences. Twitter is more focused on real-time updates and following interests, while Facebook is better for connecting with friends and family through a wider range of content.

  • What are the key features that differentiate Twitter from Facebook?

Twitter’s key features include limited character count in tweets, hashtags, retweets, and a focus on following interests. Facebook offers a more extensive profile, the ability to create groups and events, and detailed photo and video sharing.

  • Which platform is better for news and current events?

Twitter is often considered a go-to platform for real-time news and current events due to its rapid information dissemination and trending topics. Facebook also shares news but is more personalized to user connections.




Click one of our contacts below to chat on WhatsApp

× How can I help you?