Instagram Highlight Ideas That You Need in 2023

Do you ever find yourself struggling to come up with fresh ideas for your Instagram highlights? If so, you’re not alone! In this article, we’ll be sharing some creative and unique Instagram highlight ideas that are sure to make your profile stand out. Wheater you are a business, blogger, photographer, or just someone who loves to document their life, we have something for everyone.

Instagram Highlight Ideas

What are Instagram Highlights?

Instagram highlight is a popular feature on Instagram that lets users display a collection of their previously shared stories on their profile. These highlights can be categorized and organized, making it the perfect way to showcase brands, highlight their interests, or just showcase the moments of their lives through Instagram highlight ideas. By selecting stories to include in a highlight, users can make sure that they remain visible after 24 hours.

YouTube video

7 Cool Instagram Highlight ideas

We have come up with a list of 7 cool Instagram highlight ideas to keep your followers interested and engaged, as well as to help you grow on Instagram.

Behind the scenes

By sharing your behind-the-scenes footage or information, you can build a deeper connection with your audience. You can offer a unique experience and perspective to your audience that they might not see otherwise.


By providing your customers honest reviews and testimonials about your business, services, or brand, you can build credibility and trust with your followers. Potential customers often seek out feedback and recommendations before making a purchase or committing to a service, and by showcasing positive reviews, you can increase the chances of turning those potential customers into paying clients.


Travel highlights can motivate and inform followers about various cultures, locations, and experiences. Users can position themselves and create a distinctive experience for themselves by watching your travel highlights, and then there’s a good chance that they’ll follow you because your content interests them. This allows you to reach larger audience.

Showcase your products

By showcasing your products or the products of others, you can increase sales and generate interest in brand. You can also provide valuable information about the product’s features and benefits, which can assist your audience in making decisions. You can also give your followers a sneak peek at your products while engaging them and keeping them interested.

Personal growth

In Instagram highlights, you can share about your personal growth, obstacles you overcame, and how others can overcome them by providing tips and tricks. Tell them about developing confidence and mastering new skills. By doing so, you will gain respect from your audience, gain new followers, develop relationships with your audience, and your audience will look up to you.


On Instagram Highlights, you can show behind-the-scenes footage from music videos and recording sessions, show a video of you singing, or make music edits and post them on your highlight. You can maintain your audience’s interest by doing this, as well as attract new ones.


You can highlight your daily activities on Instagram, including what you read and eat, and share brief videos with your followers occasionally. This will keep your followers interested and engaged, and it will help you develop relationships with them as they share their own lifestyles with you.

How to Add Instagram Highlights on iPhone and Android

Instagram highlights are a great way to showcase the best stories on your profile for as long as you want. How to Add Instagram Highlights on iPhone and Android? It is very simple, and we will demonstrate how.

How to Add Instagram Highlights on iPhone

To add highlights to your Instagram profile if you’re using an iPhone, just follow these easy steps:

Step 1: Go to your profile.

Step 2: Tap (“+”) on the right side of your profile to make a new highlight.

Step 3: Decide which story you want to include in your highlight.

Step 4: Give a name and cover photo to your highlight, then tap “Add” to save it to your profile.

How to Add Instagram Highlights on Android

If you’re using an Android device, follow these simple steps to add highlights to your Instagram profile:

Step 1: Go to your profile.

Step 2: Tap the (“+”) at the bottom of screen to create new highlight.

Step 3: Select the story that you wish to add to your highlight.

Step 4: Choose a name and cover photo for your highlight, then tap “Add” to save it to your profile.


Do Instagram highlights expire?

No, Instagram highlights never expire.

Is there a limit to Instagram highlights?

There is no restriction on the number of highlights you can create, and your Instagram highlight can contain up to 100 videos and photos.

Can I add anything to Instagram’s highlights?

You can add anything to Instagram’s highlights, whether it’s lifestyle, travel, music, or any other category. However, it must adhere to all Instagram regulations and be appropriate for all users.


Instagram highlights are a great way for you to showcase your brand or personal interests to your audience. You can keep your followers engaged and increase your following by selecting creative and unique Instagram highlights ideas. Adding highlights to your profile is easy and can be done on both Android and iPhone devices, so start highlighting your best stories today!

YouTube video




Click one of our contacts below to chat on WhatsApp

× How can I help you?