How To Advertise on TikTok? – Complete Guide to Setup Ads

Since the time of TikTok’s emergence, it is extensively used and enjoyed by people worldwide. With over 1 billion active users, it has become the hub of entertainment and fun trends and has captured the attention of many brands and businesses to promote themselves online. If you are using TikTok for the promotion of your brand, there’s one feature that is often neglected by many. TikTok advertisements are something many brand owners are not familiar with. If you are still wondering whether to invest in TikTok ads or not then you are missing a huge opportunity. TikTok ads help your brand to reach people globally. And we are here with a step-by-step manual to help you do everything right with the TikTok ads.

Advertising on TikTok

Various Types of TikTok Ads

There are various types of TikTok ads that you can use to advertise your brand. From the wide range, you can choose the most effective ad which is more suitable for you and help you reach the targeted audience. Let’s have a look at all the kinds of TikTok ads.

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  • In-feed ads

These ads show up on the user’s feed which is their account’s For You Page. Users after viewing the ad are allowed to interact and engage with the brand.

  • Brand Takeover

This type of ad starts with a conversation promoting your message which turns into an in-feed video ad of a few seconds.

  • Spark ads

With spark ads, TikTok lets you sponsor your product. Brands can use their own posts and products and sponsor organic content.

  • TopView ads

These ads, like brand takeover ads, appear on the user’s feeds when they open their TikTok app. These ads can be 50-60 seconds long and appear on fullscreen. TopView ads are the most preferred ads by brands that sponsor themselves and are said to increase engagement by 75%.

  • Hashtag challenge

Hashtag challenges are a particular type of ad format that allows you to create awareness about your brand. When users incorporate branded hashtags challenges in their videos, it boosts engagement. These ads appear on the discovery page along with different videos incorporating the same hashtag challenge.

  • Branded effects

Lasting up to 10 days, branded effects ads are a creative type of ad format that allows you to create ads using your own stickers, effects, lenses, and whatnot. A fun format to keep users engaged.

  • Sponsored influencer content

Through this ad, you work with an influential TikTok to promote your brand and get your message across to an extensive audience.

  • Carousel ads

This type of ad lets you use 10 different pictures to sponsor your brand and appears on the feed page of TikTok users.

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Method to set up ads on TikTok

In the above section, we discussed various types of TikTok ads. Let us now discuss the procedure to set up a TikTok ad.


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  • Create a TikTok ad account

Create a TikTok business manager account to manage ads. After signing up, fill out the details section with basic relevant information about your business and yourself.

Once you are done with entering information, agree to the terms and conditions, and confirm your sign-up for the completion of your account. Login to your account once you are done.

Create a TikTok ad account

  • Create a unique campaign

Create your first ad campaign by choosing an illustrative and descriptive name. After that, select a relevant campaign objective provided to you from awareness, consideration, and conversions.

  1. Go for Awareness if you want to navigate visibility and reach your brand within your budget.
  2. Go for Considerations if you are looking to grow likes and followers for a boost in engagement and traffic.
  3. For marketing objectives go for conversions and for this you are required to download TikTok pixel to keep a track of the success of your ad. The TikTok algorithm furthermore uses the pixel to optimize your campaign and support you in accomplishing your objectives.

Create a unique campaign

  • Create An Ad Group

In this step, you are required to set up an ad group. Decide on ads placement and targeted audience. You can have distinct as groups targeting different audiences. You are also permitted to advertise on similar platforms like BuzzVideo or TopBuzz. It is entirely on you to choose whether you want to run ads only on TikTok or other applications as well.

TikTok will decide where can you get much better results with your ad and will place it there. When you are done choosing placements, move ahead and enter all the other details required to run an ad.

Now comes the “Targeting” department. This section lets you specify the target audience to whom you want your ads to reach. Select the audience based on their location, gender, age, and different parameters.

Create An Ad Group

  • Set up the details of your ad campaign

In the next step, you are required to decide on the ad group budget in the budget and schedule section. Choose the amount you are wanting to spend on your ad per day as well as the total amount.

After selecting the budget, move ahead with selecting the time you want your ad to stay active.

Next, select the rate/pace at which you like the budget for your ad to be spent. Go for standard if you want the budget to be distributed evenly. Or accelerate if you want to use your entire budget in the set time period.

  • Plan, create and set up your ad

After you are done with your ad campaign and ad group. It is time to plan, create and set up your ad. Your ad can be an image or a video which you want to show your audience.

Upload the image or video that you want to run as an ad. Now, move ahead with adding an ad copy and CTA (call-to-action) buttons.

Creating an ad with TikTok as a manager is quite easy, it lets you create videos via video creation and also provides users with editing options. You can create high-quality engaging ads in no time with TikTok ad manager.

  1. Choose your ad format first either a video or an image, although placements on TikTok only entertain videos you can also choose images as they will appear on the feed.
  2. Choose a cover for your ad. It will be used as a thumbnail of your video and will be chosen from the same video you want to advertise.
  3. Preview your creative ad before making it active. View it on your mobile device for better results.
  4. Name your ad. It will be for your own reference and will not be visible to the viewers.
  5. Enter the text that you want to run on your ad. Keep it precise. You can not add emojis or hashtags to your ad.
  6. Add your call to action button and click on submit to create your ad.

Plan, create and set up your ad

TikTok Statistics

TikTok Statistics

Take Away:

TikTok is a platform that can make and break your online personality game. With an extensive audience present on this terrific platform, it is competition among brands to gain more audience. TikTok ads can do wonders for you by sponsoring your products. In this article, we have gone through the TikTok ad format and what you need to do in order to create an effective and creative ad using TikTok ad manager.


  • What is the procedure to advertise on TikTok?

TikTok itself provides an advertising platform and you can create ads through TikTok ad manager. Start with creating an effective campaign. Move ahead by clicking on the ‘campaign’ option on the TikTok ads dashboard. Click on ‘create’, pick your relevant objective, and target, and set budget optimization. Once you are done with this, you are ready to create your ad.

  • Is TikTok beneficial for advertising your products?

TikTok undoubtedly is a good, beneficial, and profitable medium for the advertisement of your brand and your products.  It has a vast amount of active users and when you decide to run an ad on TikTok it reaches the audience and they engage with your brand. TikTok allows you to target audiences whom you want your ad to reach by selecting the age, gender, interest, and location parameters.

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